Editorial Lead
Sephora EME
Paris, FR
March 2024 - present
Sephora is the premier global beauty retailer housed under LVMH, with upwards of 250 curated brands, and renowned for its award-winning digital innovation.
Defining brand voice guidelines for Europe and the Middle East markets.
Concepting and writing 360 strategic marketing campaigns, press releases and internal communication.
Global Copywriter
Typology
Paris, FR
Sept 2022 - 2024
Typology is the top-selling online skincare brand in France.
Defining Typology global tone of voice.
Concepting for strategic marketing campaigns.
Writing for CRM, e-commerce, social channels, paid media, and OOH.
Product naming and packaging details.
Optimizing UX copy with A/B testing.
Editing one writer.
Sr. Digital Brand Content Strategist
Publicis Luxe
Paris, FR
2021 - 2022
Publicis Luxe is a full-service creative agency crafting emotional stories for iconic luxury brands in fashion and beauty. My client is Lancôme.
Concepting strategic marketing campaigns.
Defining digital brand voice and tone.
Copywriting and editing across all digital vehicles: CRM, social channels, paid media, site and app.
Editing a team of three writers.
Editorial Content Director
Senior Writer 2017-2019
Writer 2016-2017
Sephora US
San Francisco, CA
2016 - 2021
Concepting and writing strategic marketing campaigns for retail and digital channels, with a particular focus on the skincare and clean beauty categories.
Overseeing the monthly digital skincare campaign that highlights emerging trends and ingredients to know.
Editorial lead on collaboration with outside agencies, assuring that copy is on-voice and on-brief.
Creating content for Instagram, Facebook, Twitter, Pinterest, TikTok tailored to platform best practices.
Managing, editing, and coaching one writer.
Twice promoted: Formerly Senior Writer and Writer.
Community & Content Manager
Vinted
San Francisco, CA
2013 - 2016
Vinted is the leading circular fashion app with over 20 million members in 12 countries worldwide.
Developed brand voice, UX copy, customer service email templates, and community posts.
Managed the brand response and engagement on our in-app community and wider social media.
Freelance
San Francisco & Paris
Clients: Kosas, Nour Hammour
Education
Master 1, Communications & New Media
Sorbonne Nouvelle, Université de Paris III
2012 - 2013
Bachelor of Arts, French & Art History
University of California, Davis
2006 - 2010