Kosas LipFuel + The Big Clean

I freelanced for Kosas, an up-and-coming beauty brand out of L.A. Their voice is confident, conversational and a bit boundary pushing.

The brief: CBD, but make it cute. Activate the launch of LipFuel CBD-infused lip balm across digital.

The approach: CBD your lips.

My role: Under the Editorial Director (hi, Jen!) I penned copy for all digital touchpoints: email, programmatic display, landing page, and social activations. I also wrote two articles for their editorial magazine to support the launch of The Big Clean mascara, that you can check out here:

Your Lashes Hit It Big

How to Care for Your Lashes

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Kosas LipFuel + The Big Clean

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