Take a Moment

Mother’s Day Fragrance Campaign

The brief: Drive fragrance sales around Mother’s Day by making perfume feel like a thoughtful yet effortless gift.

The approach: Take a moment to really think about your mom, the kind of person she is, and what kind of scent she would love.

My role: I worked with the Associate Creative Director on the concept and I wrote all digital and mail placements.

Previous
Previous

SEPHORA Iconic Makeup

Next
Next

SEPHORA Stress & Skincare