First at Sephora

The brief: Highlight new product launches that are first at Sephora–and nowhere else. Create FOMO and urgency.

The approach: Channel the beauty obsessive who lives for the latest makeup launches and looooves an unboxing video.

My role: I concepted storytelling and wrote copy for all of retail and digital.

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SEPHORA Just the Right Note

SEPHORA Mother's Day