Just the Right Note

Mother’s Day Fragrance Campaign

The brief: Fragrance feels a little risky to buy for someone else, no? With this campaign Sephora wanted to take the taboo out of fragrance gifting just in time for Mother’s Day, while also integrating a big loyalty promotion.

The approach: You know that new mom running on 2 hours of sleep? She desperately needs a getaway. Enter Margiela Sailing Day, a divine aquatic fragrance inspired by boat life in the Greek Islands. We gave clients a relatable hook to make fragrance gifting feel super easy.

My role: Alongside the Associate Creative Director, I concepted the storytelling and wrote copy for digital ads and fragrance mailers.